This is such a simple but effective system. It makes the home buying practice FUN as you keep track of the top two or three homes of the seven to ten you show in a day. It highlights the positive feature of the home quite often. I wonder if Buyers retain the minikor later?
Tips to Help Buyers Remember the Houses You Show
I have used all kinds of methods to help my buyers keep the houses straight when we are looking at several homes in Clarksville TN. Copies of the MLS sheets, feedback forms, notepads, my iPad tracking and others have been used. They can take notes or I can take them for them but we always recap after the showing of each house.
By far the best tool and the most fun is naming the houses. I listen for a comment the buyer makes about a house. If it is a negative, eliminating comment (tiny kitchen) then I give them permission to make a Big X through the property sheet. If they don't want to do that then the house really is on their consideration list. If they will write the comments and the Big X themselves it reinforces their likes and dislikes about the house and its features.
When at the houses, there is always a strong identifying feature. The house may have a huge shade tree in the front yard or have a living room with the 70" TV. Something will stand out and label the house. It can even be one room that is painted a really odd or bright color so that house would be the "orange room house". The buyers pick up on this and start easily identifying one house from another. They even write the nickname on their sheets. The feature has to be very unique. I will say even some houses get nicknames for their smells such as the "chocolate chip cookie house" if it happens to smell that way or on the opposite end of the spectrum, "the stinky dog house".
Not only is this fun for my buyers if helps them keep the houses straight in their minds. The joy comes when they say that they would like to see the "Big TV House" one more time so they can make up their minds between it and the "chocolate chip cookie house". Many of my buyers are young buyers with small children and they respond very well to this method and the whole family participates.
For my more sophisticated and mature buyers I still use a similar method. It would be the house with the huge master bedroom or the house with the power tool workshop/garage. It really works.
These tips to help buyers remember the houses you show make the job easier for them and you. If you can get inside the buyer's head, you are likely to get the sale.
"The Real Debbie Reynolds" at DebbieReynolds.net
Prudential PenFed Realty, 2503 Wilma Rudolph Blvd., Clarksville, TN 37040
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