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Long-Tail Keyword Phrases Bring Traffic to Your Website

This post has a good explanation of long tail vs short tail keywords. I like the point that the consistent blogging to get the long tailed keywords building traffic to your site is the way to go. The stats acquired here with good, hard work are certainly a good goal for real estate marketing.

Long-Tail Keyword Phrases Bring Traffic to Your Website

This morning, I received the following email from an SEO consultant about my website ranking:

I was surfing through your website. When we search for any keyword pertaining to your domain, your website does not come on the first page of Google. So how would people come to know about your website? If you want your website to appear on first page of Google then please let me know. We can provide you certainly Top 10 Google rankings.

Long-Tail Keyword Phrases Bring Traffic to Your WebsiteHe is right. I am not currently ranking in the top 10 Google searches on page one for the short-tail keyword phrase Franklin TN Homes for Sale. However, I'm ranking in spots #17 and #18 on page two. I'm pretty happy with those results. After all, the site has only been up for three months. Not too shabby if you ask me.

My first instinct was to shoot off an email to tell him he obviously wasn't searching the hundreds of other long-tail keyword phrases where I'm ranking. Instead, I decided to help others understand what this SEO consultant does not. You don't have to be on page one of Google to get traffic to your website.

Long-tail keyword phrases bring traffic to your website. Lots of traffic.

According to Google Analytics, I have had 6,344 visits to my website in the last 30 days. Of that 6,344 visits, 60% were from organic Google searches.  How is that possible if I'm not ranking on page one of Google?  That organic traffic was directed to my site through 1,640 long-tail keyword phrases. I would venture to guess that I rank on page one for those organic searches and why buyers clicked through to my site.

I am receiving over 200 visits per day to my site and that number continues to grow as I add more and more content to my website. Now that I've got your attention, you're asking what is a long-tail keyword phrase versus a short-tail keyword phrase?

Here is the definition I found from Intuit Small Business:

Short-Tail Keywords

Short-Tail Keywords are typically generic online phrases used by Search Engine Marketing (SEM) experts to create interest and drive traffic vs. Long-Tail Keywords that help with conversion. Short-Tail Keywords have more competition and usually generate lower clickthrough rates than Long-Tail Keywords. An example of Short Tail Keywords would be “cosmetic dentist”, while Long-Tail Keywords would be “downtown San Francisco cosmetic dentist”.

In real estate, a short-tail keyword might be Loveland CO homes or Loveland CO homes for sale. This search term has lots of competition. It's difficult to rank highly for these terms. A long-tail keyword might be five bedroom homes for sale in Loveland COThis long-tail keyword phrase is going to have less competition and a greater chance of ranking. As a matter of fact, our own Dick Greenberg ranks #1 on page one of Google for this search term which is higher than Z, T or (I don't want to tip off my local competition to some of my long-tail keyword phrases.)
While it would be great to be ranked in the #1 spot on page one of Google for your short-tail keyword phrase, it's not necessary to direct traffic to your website. With the constant algorithm changes to Google, it is becoming more difficult for the little guys like us to rank highly for a short-tail keyword phrase. However, all is not lost, yet.
By writing quality content using long-tail keyword phrases, Google will find our websites and rank them highly. The result is buyers and sellers are able to find us. The best part--agents who aren't blogging, really don't know this. They have no idea how to rank in the search engines. They end up paying a lot of money to people like the guy who sent me the email.
The next time you get an email like the one I received above, just laugh. These guys are idiots for thinking we don't know what we're doing. Continue to create pages for your website and blog using long-tail keywords and you'll be laughing all the way to the bank. You don't have to rank on page one of Google for your short-tail keyword phrase.
Long-tail keyword phrases bring traffic to your website.
Tammie White, Realtor® in Franklin TN
Cell Phone: (615)495-0752

This posting and the contents written here are the intellectual property and opinions of Tammie White of Benchmark Realty LLC


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Comment balloon 1 commentCheryl Ritchie • August 17 2013 04:59PM


Cheryl, thanks for the re-blog. It's great info for everyone. Although, I'm happy more of the agents in my area don't know it.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 6 years ago