Southern Maryland Best Buys


Dave Liniger Doesn't Think It's Unthinkable

Dave Liniger's talk with Bob Stewart on Active Rain really has stayed on my mind. I liked the part about Event plus Reaction equals OUTCOME.  I thought about this over and over since I attended the Webinar. I talked to my young relative about it last night, too. Check out his taped Webinar!

Having spent a bit over 5 years as a RE/MAX agent, I have a tremendous amount of respect for Dave Liniger. On those occasions where I have heard him speak, he always offered valuable insights on the nature of our business and where he saw it heading.

400 Lb. GorillaI was most interested in his thoughts on the impact of technology and what it bodes for our standard business model and our role as agents. This isn't a new topic, nor one that has been scantily covered here on AR - rather, it's the very visible and unsettling 400 lb. gorilla glowering at us all from just over, look a bit more behind you.. a bit more...see him?...yep, that's him and he looks like he could be a handful.

Dave Liniger knows that there are people out there who want to take the industry away from us. You and I know it too. I''ve met some of them and spent a fair amount of time taking to them. They're smart and they're motivated. They haven't figured it out yet, but they're working on it. One of these days, we're going to have to deal with it.

And the thing that really worries me is that we're complacent and we're fractured. As an industry, we're not doing the right things to prepare for what the future may bring - we're focused on our own little worlds and our next closing. So when it starts to happen, we're going to be reacting, rather than setting the agenda.

The takeaway from this brief segment of Dave Liniger's interview for me was the warning that when a partner - such as Zillow - starts to look like a competitor, that's when the relationship has to change and we have to defend our turf.

(And here's a blog post for another time - the only way we're going to be able to defend our turf is to redefine it better than those who would take it away.)

But here's the question of the day: Have our so-called partners given us enough reason so far to start circling the wagons? Is it time yet to start thinking seriously about the future and how we're going to ensure that we're part of it? I'm starting to feel like I'm late for an important appointment. How about you?


Mary & Dick

Mary & Dick Greenberg
Elevations Real Estate LLC
106 East Oak St.
Fort Collins, CO 80524


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Comment balloon 1 commentCheryl Ritchie • June 29 2013 01:12PM


Cheryl, that partner or competitor line gets blurred very often. Competitor can become an issue in an instant. Replacing the REALTOR by technology is one thing. Having a viable business model where 70-90% of agents don't disappear in year one is a problem too. Kind of not good to work hard and not get paid.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) over 7 years ago