Open Houses are a hot topic in any market. One thing for sure, the National Open House might be that one weekend of the year when you do give it a whirl in any marketplace. There seems to be growing exposure for this NAR sponsored event. Mark your calendars And join in!
To ‘Open House’ or not to ‘Open House’…that is the Question
I came from a brokerage who said you must do an open house twice a week for a year. Do this and you will get business. When I did not have my own active listings to show, I would do others in the office. Between doing open houses and farming, I did get many listings and a few buyers so I got really busy.©
I think it is important to openly discuss open houses the day you take the listing as many sellers do not understand or have a negative idea about them. Then if the seller says "Absolutely Not" then everyone is on the same page.
Should we do open houses?
Yes, I think it is important to advertise to the area that your home is for sale.
How many should our Realtor do per week?At least one per weekend and if you and your Realtor are flexible maybe two until your home sells.
We heard that the neighbors show up and want to snoop around so we don’t want our agent to have one.
Yes, sometimes the neighbors will come in and look around and there could be many reasons they stopped by. They could be nosy but on the other hand they may have a friend or family member who wants to move near them so they might be shopping for them. Neighbors can be excellent referrals at open houses. My answer to that is, your home looks lovely, and if they are nosy, so be it as you are moving shortly. And if they are truly interested, perhaps the friend or family member will submit an offer shortly.
Should we stay there while our agent is having the open house?
I highly recommend that you do not. Your agent has already told you not to leave any valuables or medicines out in plain sight so a brief look around by guests should be safe.
I am afraid my pet will get out so what can we do?
You can take him/her with you or maybe drop it off at a relative’s home, lock it in the garage or in the backyard and advise your agent not to let anyone in the backyard. The problem is that if the buyers really like the house, they want to get a feel for it so leaving the dog there can be a problem and could cost you the sale.
We heard the agent’s just want to get new listings or buyers and walk-ins do not buy at an open house.
I do not believe that to be the case. I have sold many homes from the open house and at least half were buyers who came with their agents. If an agent is from out of the area, it is easy for them to all arrive during an open house and spend a lot of time walking around looking, measuring, placing furniture in their minds, and getting a feel for the home. Many times the buyers Realtor wants to ask the Listing agent some questions so it is a win-win for all. If the agent comes from out of the area, their keypad to unlock the key boxes sometimes does not work so the open house time is perfect.
Being a Realtor, have you ever sold your listing to a buyer at an open house?
Yes, maybe 5 times when the buyer came without an agent but I would say 10-15 times when they came with their agent.
Do you then recommend we have open houses while our home is listed for sell?
Absolutely as I want to get as much exposure for your home as possible and get it sold for the best price as soon as possible.
Do you feel it is a waste of your time and ours?
No I do not feel it is a waste of time as I want to get you the best offer possible so that you can close escrow and move on in the next 30-45 days.
What about holidays? Good or Bad?
Super Bowl Sunday is a great day and also many holidays as many people do not go to parades or stay home to watch sports so they are driving around looking for a home. They have real estate on their mind and they are looking to buy! I want to be there in case your home is their choice.
What about food and drinks and candles?
Yes I think that cookies and water is nice on a warm day and it makes guests feel at home. I like sugar cookies since they have no chocolate to drip and the small bottles of water or a pitcher of iced water looks so refreshing. No red drinks and no cookies with chocolate. Sometimes my sellers will bake a couple of cookies just before the open house so it smells like home…….and they will remember good things about the home. Air fresheners are nice in the bathrooms and I prefer fruity as that is appealing to most and some of the real flowery scents make buyers sick. I like Roses but many do not. I like Lilacs or Jasmine but it can turn someone off. Everyone seems to like apple, melon, peach, or vanilla. Also a pretty bowl of fruit in the kitchen is nice.
*The National Association of Realtors (NAR)
is promoting open houses on April 20-21, 2013 so many Realtors all over the country will be holding open houses that weekend. ©
Kristin Hamilton DRE #014092138 Keller Williams Realty -I sell real estate in Riverside and San Bernardino Counties commonly called the Inland Empire. I am a trained and experienced Short Sale agent. If you are looking for a professional and experienced agent, I am just a click away. Google me at Kristin Hamilton-Real Estate Agent. Homeowners and Buyers both will find my services top notch and successful. Call me to sell your home; both traditional and short sales.
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