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A housing (marketing) statistic that really blew me away!

This is one of those posts you automatically email to your Evernote account so you put it on your to do list right away. Wow, what an interesting tidbit. Out comes the iPad with the new TriPod and wide angle lens to get in gear this year!

Real Estate marketingIf you haven't seen the study released by NAR and Google, you really should read it, called The Digital House Hunt: Consumer and Market Trends in Real Estate. The marketing statistics are very interesting and a bit surprising. I read them over more than once to understand what changes I need to make, what I am doing right, learning as much as I can.

Here is the thing, Bob Stewart was right all along. Those hyper local posts about the areas we sell in are the ticket. (OK Bob, I never said you were wrong... really I didn't.)

But there is one thing we must include in those hyper local posts, and that is video of the area. Seems that is what people are really looking at. And get this, they are viewing area videos MORE than they are looking at those pretty videos of our listings!

But is it true? For me? I went into my video manager in my Youtube account. The statistics say it is true, hands down. Those videos of the area i have done get more hits than the videos of listings. And I know that they are not the best. I used slides with no voice overs. Uh oh.... guess it really is time to get over my fear of the video camera and get to carrying it around with me!

ZMOT, Zero Moment of Truth.

The report lead me to an ebook put out by Google called ZMOT. Of course it has more to do with other types of sales as opposed to real estate, but I am reading it and finding the information very, very interesting.

Read the report yourself and see. I am sure you will find it as interesting as I did. And then tell me if you are going to be out and about taking videos of your local market areas!

Study Digital House Hunt 2013 01

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Comment balloon 1 commentCheryl Ritchie • January 09 2013 01:07PM

Comments

Thank you for sharing. I believe the way people buy anything changes everyday. It is hard to keep up with how they are buying and it makes targeting them hard to do. 

Posted by Paula McDaniel, Voted Best of the Best Chattanooga Realtor 9 Years (The Paula McDaniel Group with Real Estate Partners Chattanooga LLC) over 7 years ago

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