Now this is one pretty outstanding weed! If I had a choice, I would intentionally plant this one in my yard as much as I like purple and green. But the point is good, too. How do you stand out? What is special in your services and market plan?
The photo is of a very common weed in our area. It is found throughout the forests and vacant land.
This one is new to our back yard. In all the years we have been here, it has not!
When I sighted it a few days ago it seemed to be a welcome sight. Not that it is particularly pretty, but it does have bright purple berries.
I can only guess where it came from. It really does not matter. What does matter is that it stands out from the other plants in that part of the yard.
What do you do to stand out from all the competition in your area? Is it outstanding production? Clever ads? Lots of referral traffic?
In the current market, each of us needs a niche. Working on finding an outstanding part of our business to dominate should be a definite priority as we head into year end.