Southern Maryland Best Buys


Think of us as an online dating service for your home.

There are some really neat concepts in this post. iLife the Matxhmaker as a Realtor idea. I like the ten weeks of dating. The primping and preening is perfectly dead on. There is a lot to be said for this concept. Then there is the marriage!

What are you talking about this time Andrea? I just want to sell my house in Southern Litchfield County! Now you are running an online dating service for homes?


Litchfield County Real EstateYou need a buyer to sell your house to, right? (I know, that is a no-brainer.) First you have to get ready, after all, you will be trying to find the right match for your house. Overpricing the house will certainly make buyers think this is not the right match for them. Not primping and preening is a huge turnoff.  Why would anyone even consider a first date if what they see online turns them off?

So, now we get to the dating service itself. Your house needs to be exposed to as many buyers as possible, in the best light possible. Potential buyers are out there a full 10 weeks looking at homes before they pick up the phone, call a matchmaker (real estate agent) and try to find their perfect date.

Of course most homes are placed on the multiple listing service. The opportunity to really showcase a house from the multiple listing service is virtually non existent. You must do more, much, much more. Our team uses a wide variety of tools to showcase your home that will get your home in front of as many prospects as possible. Photos, descriptions that are picked up by Google's search engines, YouTube videos, fantastic online flyers, QR codes and sms text messaging on signs. And don't forget Facebook, Pinterest, on and on. We make sure that your house is out there, saying... "I'm available, looking for a new owner, and here is why you will love living with me!"

We have Rich Pomerantz on our team, a very well known professional photographer,to do the "headshots". His photographs are not dark, crooked or just plain bad. They don't showcase a small corner of a room, he uses a professional camera with a true wide angle lens. And he knows what he is doing! We blog about your home, further enticing a potential buyer to take a look.

We also showcase the area, the town your house is in. I mean, why would someone want to pack up and move to a house if the area doesn't have what they are looking for? We are constantly talking about Southern Litchfield County in our blog, telling everyone why they would want to live here, what is great about your town. It works! Buyers have told me that it was our photos and stories about a particular town or area in a town that led them to it.

So, if you are thinking of selling your home in Southern Litchfield County, let the SPA Team show you how to get it ready for an intensive online dating service. We will show you how to price it right, primp and preen, and then we will work our marketing magic to find that perfect match!

Read up on Swiedler, Pomerantz and Adams, The SPA Team.

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Comment balloon 2 commentsCheryl Ritchie • August 26 2012 06:11AM


Hi Cheryl,

I love this!!!!  It makes sense.  Cute marketing ideas are popping into my head!!

Posted by Cindy Edwards, CRS, GRI, PMN - Northeast Tennessee - 423-677-6677 (RE/MAX Checkmate) over 7 years ago

Cheryl, thank you for the reblog!!! Have a fantastic week. By the way, I love love love the "retrieve golden results".

Posted by Andrea Swiedler, Realtor, Southern Litchfield County CT (Berkshire Hathaway HomeServices New England Properties) over 7 years ago