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Why Starbucks Doesn't Give Discounts

What a great observation. I was at Starbucks twice yesterday in stores an hour apart. Another observation is that they are iPad and iPhone ready. I pulled out my iPhone and the  Starbucks Folks guided me though the scanning steps. Next time I lose my Gold Card, I do not have to wait a few weeks for one to be mailed. My iPhone is right in hand!

For many consultations I will meet buyers at local, independent coffee shops or at good ol' Starbucks.  Today, as I was driving to the Starbucks located in Orenco Station in Hillsboro to chat with some first time buyers, I had a thought: 

Starbucks Doesn't Give Discounts

McDonalds will offer their coffee beverages with coupons for a "free" cup with a meal deal purchase ALL THE TIME.  There's some coffee shops that will have a 2-fer deal.  But very, very, very rarely will Starbucks offer a deal, or a discount or a coupon for 10% off, or a reduction in price.

Why doesn't Starbucks give discounts?

Because they don't have to. 

They offer a product, they price the product and consumers either enter the Starbucks establishment and order a Tall Mocha Coconut Frappuccino with a shot of espresso, or a Venti Non-fat no foam no water 6 pump extra hot chai tea latte, or a Grande sugar-free non-fat vanilla latte with whipped cream . . . or they don't.

And I'm so glad I had that thought because I was prepared.  In the event that the folks I was meeting with would ask for a discount, kick-back, rebate I was going to ask them: "When was the last time you got one from Starbucks?"

search Portland PropertiesEBA Portland ~~ 100% BUYER REPRESENTATION ~~ 100% of the Time

EBA Portland, LLC is an Exclusive Buyer Agency serving the Metro Portland real estate market since 1999. If you’re a Buyer in the Metro Portland area (including: Beaverton, Tigard, Hillsboro, Lake Oswego, Downtown Portland,) and contemplating a purchase, talk with a Buyer’s Agent . . . better yet, talk to an Exclusive Buyers Agent. Exclusive Buyers Agents do not work for listing brokerages or Sellers. An EBA’s fiduciary duty is: 100% BUYER REPRESENTATION . . . 100% of the Time.

 Carla Muss-Jacobs
503-810-7192
Carla@carlahomes.com
         

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Comment balloon 3 commentsCheryl Ritchie • June 13 2012 05:02AM

Comments

Wow!  What an excellent thought.  Can't wait to use that one on a customer.

Posted by Ralph Janisch ABR CRS Broker, Selling Northwest Houston to good people like you! (Janisch & Co.) almost 8 years ago

Thanks for the re-blog Cheryl and the update on the new techie tools available . . . just in case ;-)

Posted by Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive) almost 8 years ago

Cheryl, I know this is Carla's post that you re-blogged, but I beg to differ...Starbucks gives a free beverage after you buy 15 beverages, they offer free flavor shots for gold card members, a free cup of coffee when you buy coffee beans, plus they occasionally offer half-price frappuccinos and treat receipts for $2 grande cold beverages after 2pm on the same day that you buy your first Starbucks drink. :)

Anyway, having the Starbucks app comes in very handy for us because Bob carries the card, so when I go to Starbucks I can pay using the app on my Droid! :)

Leilani

Posted by Bob & Leilani Souza, Greater Sacramento Area Homes, Land & Investments (Souza Realty 916.408.5500) almost 8 years ago

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