Southern Maryland Best Buys


Why Aren't You Using Google Alerts to Track Your Presence on the Web?

This is a really valuable step to monitor your business. I like the street adress suggestion and the blog name, your name, and search string suggestions for your area.

I spent a good part of my day teaching agents about blog marketing and SEO strategies yesterday at the Wisconsin Real Estate Convention (WRA) annual convention yesterday.  And each time I offer these classes, I survey attendees about what they're doing to track their Web presence.

To my surprise, an awfully large number of real estate agents aren't using Google Alerts.  Many of them haven't even heard of this feature.

Google touts Google Alerts as a way to "Monitor the Web for interesting new content" or "keep current on a competitor".  But one of the best ways to use Google Alerts is simply to track where and how your name and your company appears on the Web.

Start here and create a series of Google Alerts for search terms that are of interest to you.  My advice would be to set up an alert for your name, one for your blog title and perhaps one or two for the most common search string for real estate in your area.

For example, I use Google Alerts to track "Eric Kodner", "Madeline Island blog", "Madeline Island real estate" and "Twin Cities real estate" among other things. 

If you blog regularly, you will want to run your searches daily.

If you have multiple Gmail accounts, you can arrange for a different set of Google Alerts for each account.

If you upload your listings to the Web by street address, you can create a search by that specific address (i.e. "2650 North Shore Road, LaPointe, Wisconsin" or "2984 North Shore Road, LaPointe, Wisconsin" or "3442 Big Bay Road, LaPointe, Wisconsin").

You can even customize your alerts individually using the "manage my Google Alerts" feature.

There are numerous ways to make Google Alerts work to your advantage and even ways to help your listing clients track where their listing is showing up on the Web.  But you have to sign in and create these alerts in order to reap the benefits.



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Comment balloon 4 commentsCheryl Ritchie • September 29 2010 09:58PM


Cheryl, I'm so glad you reblogged this.  I missed it somehow!  I do have a few google alerts set up, but I need to add a couple more after reading this :)

Posted by Elizabeth Cooper-Golden, Huntsville AL MLS (Huntsville Alabama Real Estate, (@ Homes Realty Group)) over 9 years ago

Cheryl - I'm glad to see you reblogged this. Google Alerts is a terrific way to monitor your professional reputation on-line as well as the status of your listings, among other things. I have dozens of alert.

Eric makes some excellent points and suggestions - this is a well deserved reblog.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) over 9 years ago


I found this not too long ago and wish I would have known about tit sooner!  I love it.  Thanks for sharing

Posted by Deb Jamail, Galveston County Real Estate (HomeLife Southern Properties) over 9 years ago

Cheryl, I'm so grateful for the reblog..thank you!  I never know if a post is going to get anywhere near the attention this one did.  And thanks Jeff for the kind words above!

Posted by Eric Kodner, Wayzata Lakes Realty: Twin Cities, Madeline Island (Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes) over 9 years ago