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12 most persuasive words in communication per Yale University

This is something to stew on a few times!

Yale University recently did a survey in marketing and advertisements as well as communication to come up with the 12 most persuasive words in communication. By combining these word communication gets much higher results in getting people to do what you want. I have been using these words in business as well as personal relationships.

1. you

2. money

3. save

4. new

5. results

6. easy

7. health

8. safety

9. love

10. discovery

11. proven

12. guaranteed

13. free

14. sex


Do you want a 5 point plan to get your home sold fast at the highest price possible?  Do you want a new approach with proven results? You are guaranteed to love this easy was to get results now. Each area is worth 20%. Hoiw do you rate the sale of your home?

1. marketing

2. exposure

3. price

4. location

5. negotition



Der, I have  wy to prove to you I cn get results on our budget by saving money and get free items too.

The Lori Bowers Group

A boutique Real Estate Office, with a full service team to serve all your Real Estate Needs

La Quinta, Palm Desert, Indio, Rancho Mirage, Coachella , Indian Wells and the surrounding Palm Springs Area.

78065 Main St., Suite 107

Old Town La Quinta

La Quinta, CA 92253

Phone: (760)777-8788 • Fax: (760)771-5355


You'll "Retrieve Golden Results" with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services.
OR Call/Text Cheryl at Cell 301-970-7566 OR EMail for the Golden Results YOU Deserve.
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Comment balloon 4 commentsCheryl Ritchie • August 28 2010 04:36AM


Hmmm, using all 12 (actually, there were 14) words would make this the "most persuasive" ad?

You save money upon discovery of a new love, as long as sex is free and easy and the results are guaranteed to protect your health and safety...this is a proven method!

What was Yale University thinking??? :)


Posted by Bob & Leilani Souza, Greater Sacramento Area Homes, Land & Investments (Souza Realty 916.408.5500) over 9 years ago

That is a hoot Leilani!

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge over 9 years ago

My wise old grandmother used to say, "If you LOVE to provide FREE HELP in the short term, you'll make lots of money in the long term." In every business I've been in, in every type of economy, her words still ring true.

Posted by Not a real person over 9 years ago

Thanks for the list.  I think 'Free' is the most powerful word on the list.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 9 years ago