Southern Maryland Best Buys

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Why Add Hyper-Local Info To Home Tours?

I like their ideas!

You can't be active on ActiveRain without being aware of the term "Hyper-Local Post". You may have read about it in Brad Andersohn's "How To Create A Blog Post" or maybe you accepted Bob Stewart's "Hyper-Local 7,000 Point Challenge". Then again you may have attended a Rain Camp such as Rain Camp DC which my husband and I did where "Hyper-Local" was discussed in great detail.

Arthur and I are firm believers in the concept and have now completed hyper-local posts on more than 50 subdivisions in our Northern Virginia market area. The posts in our major subdivisions have 6 key features that "brand" us to the public.  The consistency of both format and material makes our posts and us easily recognized. They are:

  • Commuting information
  • Schools and libraries
  • Shopping
  • Recreation
  • Subdivision slide show
  • The "Kruschka Maps"

This week we listed a vacant 40 year old home for sale.  It is beautifully maintained on a lovely lot, but it is a standard subdivision home that is 40 years old.

Our signs include a rider showing the link to our virtual tour site where you can see a video of the home.

The slide show on this home would not be dramatic.

Using all our AR acquired skills we decided to do a less than 2 minute slide show that had two elements.

  • photos of the home and lot
  • photos of "homeowner relevant" businesses and services within a 5,10,15 and 25 minute radius of the home.
We will appreciate your recommendations and comments about its' viability and value.


My Team has 34 years experience in Woodbridge, Dumfries, Manassas, Gainesville, Haymarket Prince William County

”Experience Isn’t Expensive – It’s PRICELESS”
If you plan to buy or sell a or other Prince William County home contact Karen and Art by Email or call us at 703-690-6569. Put our record of customer service, real estate experience and state-of-the-art technology to work for you in Alexandria, Arlington County, Fairfax County, Prince William County, Stafford County or the entire Northern Virginia Area.

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Prince William County

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Comment balloon 2 commentsCheryl Ritchie • June 25 2010 10:51PM

Comments

Hi Cheryl-

This is so interesting.  I am always thinking about ways to improve our marketing.  There is so much that can be gleaned from seeing what others are doing.  Thanks for re-blogging!

Sara in San Antonio

Posted by Sara Woolford & Steve Golson, ALHS (iTexas Realty Co.) about 9 years ago

Good Morning Cheryl,

Thanks for the post and great ideas. Have a great day.

Posted by Patrick White, Driven to bring New Yorkers home (Home Driven Realty, Inc) about 9 years ago

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