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Client versus Customer ...Synopsis of an ABR Pamphlet Article

Client versus Customer ...Synopsis of an ABR Pamphlet Article...When you start blogging, and you start to get the hang of it, and you realize that it is two posts a day for most days of the week, you start to really appreciate the articles and magazines and pamphlets that arrive on your Southern Maryland Realtor doorstep for a whole new reason. They are springboards for good articles and commentaries in daily posts. Anyway, the ABR pamphlets each month have really caught my eye as succinct topics of real public interest.

Client versus Customer ...Synopsis of an ABR Pamphlet the Client versus Customer concept is obvious to Realtors but equally important is that this concept be apparent to the general public. When you call a Listing Agent, they represent the Seller, their client. When you hire a buyers agent, this agent represents YOU and negotiates A to Z on your behalf. It as simple as the type of questions they may or may not answer. It is a higher level of service, an issue of fiduciary duties, and issues such as responsibilities, standards of loyalty and good faith, and obligations.

Examples of customer versus client differences posted in the ABR article in the Feb 2010 pamphlet are that as a customer the listing agent negotiates and  protects the Seller vs you. The same goes for problem negotiations, price information, loyalty, needs. choices etc. Material facts are always disclosed but the professional insight is very valuable from a Buyer's Agent. So, frequently I post listings that have caught my eye and my goal is to represent you. There is also Intra Company agent representation when the listing is from your own Company which in my case would be RE/MAX 100. Nothing harmful or confidential can be revealed in these Intra Company agency relationships.

Client versus Customer ...Synopsis of an ABR Pamphlet Article\Client versus Customer ...You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX 100, for all your Southern Maryland Real Estate Services. Visit for more information.

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Comment balloon 4 commentsCheryl Ritchie • May 16 2010 12:06PM


Great post I think a lot of Realtors don't know when to use each term client or customer. Love the Retriever.

Posted by Pat Champion, Call the "CHAMPION" for all your real estate needs (Coldwell Banker Camelot Realty) over 10 years ago

Great overview of how our services work.  We treat our clients as we would treat ourselves in the same situation.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) over 10 years ago

There must be a difference between client level services and those we give a mere customer(unrepresented consumer) ! I have a 4 yr old Golden !

Posted by Michael J. Perry, Lancaster, PA Relo Specialist (KW Elite ) over 10 years ago

That is one major thing I gained when I took the ABR class last year - to differentiate and my attitude changed.  It helps me say "no" to the unreasonable customer and "yes" to the one I chose to be my client!

Posted by Renée Donohue~Home Photography, Western Michigan Real Estate Photographer (Savvy Home Pix) over 10 years ago