Southern Maryland Best Buys


The Secret To Effective Lead Generation......

Just do it!!!!

Are you ready? It's going to be complicated.

My secret advice to agents about lead generation is to stop trying to figure it out and start doing it! It’s not so much what you do as it is that you do it. Be consistent.

Wake up tomorrow morning and mail an expired listing letter to every expired/withdrawn in your market. Then get up every day thereafter and do the same thing. Do it forever.

Then do the same thing for FSBOs and preforeclosures.

Within about 90 days you will have a steady stream of listing leads coming in. Once you get the properties listed syndicate them to every website that will take them.

Shortly thereafter you will have a steady stream of Buyer leads coming in. Work the ones that are ready to buy in 30 days or less and set the rest up on auto property alerts and leave them alone. They'll buy when they're ready.

Treat your Sellers and Buyers as if they are your only customer/clients. Communicate with them constantly. They will provide you with even more leads.

Add in some very specific hyper local blogging and social networking and you are good to go. This stuff is not complicated. can sit on your laurels and wait for your Broker to give you business. What say you?

Do you need a new Broker?

Want to find out more?


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Comment balloon 6 commentsCheryl Ritchie • January 21 2010 06:20PM


I am doing some similar things and it is working, consistent well pretty consistent.  Hard work will pay off.  All the while I have had people critise me for my efforts and yesterday 1million in potential business from serious referrals not too shabby for just one day

Posted by Mary Lockman, Methow Valley Real Estate (Windermere Real Estate Methow Valley) about 10 years ago

Thanks for the post!  I'm energized now, particularly regarding the expireds.

Posted by Craig Richardson (National Realty) about 10 years ago

Hey i LOVE this post! Thanks for the reblog Cheryl.

Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) about 10 years ago

Hi Cheryl, you may need to change the words a little to fit your situation but it is still true in both cases, and someone smarter than me said this-  "I find a lot more people will answer their phone when I call, then when I don't call" 

Posted by Don Williams (Keller Williams Realty) about 10 years ago

Action speaks louder than words. I agree with a lot of the info.

Posted by Lorraine or Loretta Kratz, Certified Negotiation Consultants (Crescent Moon Realty, Inc. & Land N Sea Auctions.) about 10 years ago

Thanks for sharing --- being consistent will pay off if you stick to it!

Posted by Norma J. Elkins, Realtor - Elkins Home Selling Team ( Elite Realty Group) about 10 years ago