Southern Maryland Best Buys


You Can NEVER Under Price your Listing

The only thing the over priced listing does is help sell a well priced listing...great terminology and the total  truth!


We have all had the Three "L's" of Real Estate etched in our minds, With Real Estate it is all about Location Location, Location!

dollar signsWhat about price?  There is a "right" Price for EVERY home in EVERY market.  The funny thing is that buyers know what that price is and they will not even look at an over priced home. There are always too many over priced homes in just about every market, Even in a Seller's Market you can have an over priced home.  The only thing the over priced listing does is help sell a well priced listing.

So what is the right price?  Obviously that will be determined by each individual market. From an appraiser's stand point, value is calculated using comparable sales, "comps". A comp is a similar home that has sold and closed with in the most recent few months. A few years ago 6 months old was considered a good comp, today we are seeing 3 months as the preferred comp.

Can you Under price a home? Not really.  It may be a buyer's market with more seller's out there than buyers.  That does not mean that there are no buyers, it just means that there is too much inventory, and that they buyers are cautious, Take their time, do a lot of research and pounce on the good deals... Often when they pounce we see bidding wars. (yes even in a seller's market there are biddollar signsding wars!). 

A home priced just below market will often draw the most attention. Remember that it is the buyer that determines the "right price" and when they see value they do not want to miss out and multiple bidders will help drive the price to where it should be. Thus: You can NEVER Under Price a Home.


So:  Where do you want to price your home?

  • So High that no one will even look? Or
  • Just below the market where it will sell quickly and possibly cause a bidding war? 


Have a great week.


Robert Rauf

Mortgage Banker   or my blog:

(732)223-1630 x102

Since 1987 I have been helping my clients fulfill their dream of home ownership!

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Comment balloon 1 commentCheryl Ritchie • January 14 2010 08:59PM


Thank you for the compliment of the re-blog Cheryl! 

It is so true, isnt it?  drive through a neighborhood, point out the over priced listing to show the value of the one that is priced well??

So the over priced listing does help a little, but it certainly does not help that seller or that listing agent! (unless they enjoy spinning their wheels?)

Posted by Robert Rauf (HomeBridge Financial Services (NJ)) about 10 years ago