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The List: Google’s 200 Search Engine Ranking Factors!

Here's some valuable information to pass along!

The List: Google's 200 Search Engine Ranking Factors!

You would think that listing all the factors that Google uses to determine your ranking would be a near impossible task, right? Well, apparently not. Today we have your first sneak peek at the list of the almost 200 search engine ranking factors used by Google.

How did this list get started? Well, apparently Mr Google, Matt Cutts, mentioned at PubCon recently that there are over 200 variables in the Google algorithm. So the folks at the WebmasterWorld set themselves a challenge to list them all.

Here is what has been included so far:


  • Age of domain
  • History of domain
  • Keywords in domain name
  • IP address of domain
  • Location of IP address / Server


  • HTML structure
  • Use of Headers tags
  • URL path
  • Use of external CSS / JavaScript files


  • Keyword density of page
  • Keywords in Title Tag
  • Keywords in Meta Description (Not Meta Keywords)
  • Keywords in header tags (H1, H2 etc)
  • Keywords in body text
  • Freshness of content

Per Inbound Link

  • Quality of website inbound linking
  • Quality of web page inbound linking
  • Age of website
  • Age of web page
  • Relevancy of page's content
  • Location of link (Footer, Navigation, Body text)
  • Anchor text of link
  • Title attribute of link
  • ALT tag of images linking
  • Country specific top level domain
  • Authority of top level domain (.edu, .gov)
  • Location of server
  • Authority links (CNN, BBC, etc)

Cluster of Links

  • Uniqueness of class C IP address

Internal Cross Linking

  • Number of internal links to page
  • Location of link on page
  • Anchor text of FIRST text link


  • Over optimisation
  • Purchasing links
  • Selling links
  • Comment spamming
  • Cloaking
  • Hidden text
  • Duplicate content
  • Keyword stuffing
  • Manual penalties


  • JavaScript links
  • No follow links


  • Performance / Load of a website
  • Speed of Javascript


  • XML Sitemap (Aids the crawler but doesn't help rankings)
  • PageRank (General indicator of page's performance)

(Thanks to irlbonalb at Webmaster World for getting the list started).

So, if you're new to SEO this is a great checklist to get you started. What factors have been missed? Feel free to add to the list in our comments section below.

Matthew De Fede



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Comment balloon 6 commentsCheryl Ritchie • December 21 2009 08:04PM


Great info Cheryl, Thanks and have a wonderful Holiday!

Posted by Eric Shute, MA Real Estate Sales Agent (Cameron Real Estate Group) about 10 years ago

Wow, Cheryl!  That's great info... I guess I need to get busy on my site!  Thanks for the pointers!

Posted by Don Wixom, "Looking out for your next move..."tm (RE/MAX Executives Nampa, ID) about 10 years ago

Wow, that Goggle search factors was so advanced, hardly any of it made any sense to me. Dang. I was hoping for magic secrets!

Posted by Jill Watts, A Luxury Experience at Every Price Point! (Realty Pro, Inc.) about 10 years ago

I am going to have to 'Google' some of these terms to find out what they mean. 

Is there a Molly Maid of websites who brings their brooms and mops and tidies up your website? Oh, I wish.


Posted by Sarah, John Rummage, Love Being Realtors® in the Nashville TN Area! (Benchmark Realty LLC, Nashville TN 615.516.5233) about 10 years ago

Great post. Very informative.   Most of these have not changed over the years.

Posted by Ellen Crawford, Alpharetta Real Estate Agents & Alpharetta REALTOR (Maximum One Executive REALTORS®) about 10 years ago

Hi Cheryl -- Wow, lots of stuff to consider here.  I wonder what constitutes "duplicate content."  I'm going to check into that one a bit I think.  I used to live in Waldorf a long time ago! :) -- not totally close by to you, but in the same neck of the woods!

Posted by Chris Olsen, Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) about 10 years ago