This is a great idea no matter what the season. I always have good luck selling historic homes.
Every home seller hopes to sell their home quickly. Owners of historic or antique homes hope for the same thing but often need to settle in for a long wait. The truth is, antique houses, especially in a down market, don’t sell as quickly as newer homes.
The secret to selling your antique home fast
This past Sunday the SECRET was revealed to me. It’s so simple, so clever and yet so effective. All antique home owners should consider this before putting their house on the market. Even if it means planning for a year or two before listing your house.
And the SECRET is….
Put your house on the local Holiday House Tour.
This past Sunday I bought a ticket for the Medway Holiday House Tour. This event was sponsored by the local Christmas Parade Committee as a fund raiser. I wanted to attend this event to 1) support the fund raiser 2) because I am a realtor with a special niche in antique homes. What a great opportunity for me to see lots of gorgeous antiques.
I was thinking this would be a one-way benefit. I would give the fundraiser money and they would have more turnout for their event. Never did I realize that I would take so much away from it and for the benefit of my clients as well.
There were six houses on the tour. All of which were antique except for one. The houses were “dressed to the nines”. Many of them looked as though they were prepped for a “Better Homes and Gardens” photo shoot. The home owners clearly pulled out all stops in preparing their houses. The traditional Christmas theme of yesteryear was nostalgic and elegant.
Many homeowners provided refreshments for the guests. From hot cider and yogi tea to cookies, chocolate and even soup in one case. My first place prize for snacks went to a home that made sugar cookies in the shape of an antique home with the year of house – 1823 – written in frosting. They were individually wrapped in wax bags for the guests.
Passing through each house I heard passionate comments such as “I WANT this house!”, “I love this house!” and “This house is amazing!” The superlatives were flying everywhere. The holiday atmosphere gave the homes a festive and magical aura that would never be attained during a typical house showing.
I heard from an organizer that 200+ tickets were sold for the event. The house tour ran for three hours from 3:00 – 6:00pm. The houses were packed with visitors at every stop.
Imagine spending only three hours and having 200 people view your home! That’s the best return you can get on an open house! And think of all the people who have just fallen in love with these houses. Unfortunately the folks in Medway don’t have the opportunity to buy those houses right now but when they do come on the market I’m sure they will get much greater response from buyers.
So if you own an antique house and you are thinking of selling, the best thing you can do is to participate in your local Holiday House Tour. No Holiday House Tour in your town? Why not start one? Offer to coordinate one for a local group, organization or the local historical society. And get your antique house sold!